I’m sure that everyone who made the pilgrimage to CTIA last week is glad they survivied the trek and maybe life can get back to normal now. You get a sense from the blogosphere that the show was ho-hum. For many of us, it’s been like that for a number of years, with many announcements coming the week before or the day before, trying to create real buzz as the crowds arrive. This year Android phones were front and center with vendors hawking their new wares. And if you stayed home, how could you miss the non-stop roll of T-Mobile myTouch ads on TV? Plus Verizon Wireless announced a new strategic partnership with Google and Android and Google Voice. Maybe the times are a changin’ after all.
But I ask you. do consumers really understand or know what Android is? What it stands for? Will they identify with the platform or the device? The carrier name or the handset provider? No worries though, vendors, ad agencies, and media outlets are determined to drill it into their heads, come hell or high water over the next year. In an effort to stand above the noise all week, Gartner stuck their neck out and claimed the OS platform’s eventual dominance over Apple, and at the expense of BlackBerry over the next four years. Do you remember when Gartner told corporations not to by iPhones and to stop buying BlackBerries for a while? I guess they feel that Android security is OK no matter the brand on the device. Hmm, I think it’s a little more complex than that. And as long as no one splinters the open source movement around Android too.
So in case you missed it, here’s the ‘droid drill for last week: