“B fearful when others r greedy. B greedy when others r fearful. #WordsToLiveBy” – Warren Buffet
How to Go Viral With Twitter’s Vine
http://vine.co/v/b5Q6trh0TDqOn Thursday, Twitter introduced its new video sharing service called Vine that is supposed to be the Instagram of videos. However, keeping to true brevity like Twitter does with its 140-character limit, Vine limits you to 6 seconds of video. Yes, I said SIX seconds. Of course, you can loop it. Vine is available on […]
MIT Sloan Presentation: Convergence of Digital and Social Media on Mobile
This is a speech I gave at MIT Sloan’s MediaTech and MoMIT Executive Lunch Series on November 9th, 2008. It covers the convergence of digital and social media on mobile platforms, gives an overview of popular social media platforms and their move onto mobile, highlights three app stores- Apple, Android, and BlackBerry, highlights four companies doing […]
Mobile Advertising Has Yet to Adapt to the Personalization Wave
You see it front and center in the new DROID commercials, Google knocking Apple for the iPhone’s lack of personalization as well as other inabilities. Yes, marketers have shifted the spotlight on consumer personalization over the past 2-3 years. We saw it in PCs and in consumer electronics. We saw it in web sites and […]
Economic and Social Changes Drive New Marketing Fundamentals
Not too long ago, most technology providers marketed their products and services in similar manners- with a modicum of market research under their belts, a well thought out business and marketing plan, perhaps a media partner, and some kind of lead generation strategy. However, the rise of social networking has really changed the practice of […]
PeopleBrowser Offers More Aggregation of Social Networking Sites
If you are like me, then you’re probably using more than one social networking platform these days, possibly balancing your communications platforms between personal and professional realms. LinkedIn has become the norm for professionally focused social networking, Facebook is the yin to that yang for the personal side of life, while Twitter is now the great […]