NewDigitalCafé

I had the pleasure of talking to Leo Linder the other day, partner at social media monitoring firm SocialScape. The firm has been around about two years and is spread out between Rochester, New York, New York City, and Bellevue, Washington. Rochester is where much of the print production work was first done, while New [...]

Monday’s for me are yi-tan days, a chance to jump into one of the many social groups I interact with, to learn about what’s happening and what others are doing in the information economy. Today’s discussion was with Etienne Wenger, Nancy White, and John Smith about social learning and online communities, and discuss the observations [...]

It’s pretty evident that the advertising, public relations, and marketing worlds have been turned on their heads during the current economic crisis. The growth in digital and social media occurring at the same time is changing the way businesses and retailers (both brick and mortar and online) market themselves going forward. What is clear is that marketing [...]