NewDigitalCafé

The same day that Steve Jobs offered details of Apple’s iAd commitment, InMobi itself launches its US operations. The company has been negotiating with US-based advertisers since last January, was originally called mKhoj, but renamed itself last year. It has raised $7.6 million in funding to date from Kleiner Perkins Caufield & Byers and Sherpalo [...]

The FTC has unanimously approved Google’s $750 million acquisition of AdMob, ending a month of speculation that the deal would be either halted or altered. I wrote about my thoughts around this, calling the FTC short-sighted and that it needed to “get smart” on the mobile advertising space in my May 4th post. The Wall [...]

You see it front and center in the new DROID commercials, Google knocking Apple for the iPhone’s lack of personalization as well as other inabilities. Yes, marketers have shifted the spotlight on consumer personalization over the past 2-3 years. We saw it in PCs and in consumer electronics. We saw it in web sites and [...]

On October 16th I attended The Capital Network’s (TCN) and Massachusetts Innovation & Technology Exchange’s (MITX) panel on “Raising Capital For Your Mobile Digital Media Company” at Microsoft Labs’ headquarters in Cambridge, Massachusetts. Moderated by Brian Shin, Founder and CEO of Visible Measures, panelists included: David Beisel, VP, Venrock- David’s focuses on digital and mobile [...]