Netflix’s growing appetite for original programming will definitely make cable groan. It looks to spend $ 5 billion on new and vintage shows. Despite shunning advertisers, Netflix’s popularity continues to grow and with a wide international rollout it knows that original programming is the key to get international audiences to tune in. Great article from AdAge-

“Media executives, speaking on the latest round of earnings calls, say the spending is needed to maintain the supply of new programs that viewers are demanding today, and take advantage of growing markets online and internationally. Netflix., their chief online rival, plans to lay out almost $5 billion on new and vintage films and TV shows this year, more than any network…”

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