digital,advertising,Randy Giusto



Digital, Mobile, and Social Advertising and Marketing Insights

NewDigitalCafé is a blog that focuses on the dynamics of innovation and brand building via emerging advertising and marketing technologies, changing customer behaviors, and strategies around digital media and increasing consumer reach and attribution. This includes identifying trends in advertising, marketing, innovation and new product development that let brands thrive!

Main focus areas:

Innovation and Design Impact

  • New product development techniques
  • Disruptive approaches
  • Ideation, message testing, launch readiness and market acceptance
  • Mobile application development


Media and Advertising Landscape Mapping

  • Traditional and digital media methods
  • Customer journey mapping and optimization
  • The interplay between digital, mobile, and social forces regarding content strategy and delivery

Contact: | Twitter @randygiusto |  www.linkedin/in/randygiusto

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