NewDigitalCafé, LLC is the personal blog of Randy Giusto, a strategic product development, marketing, and market research executive. The contents contained on this site reflect my personal opinions. They are not affiliated with any company.


© 2016 by Randy Giusto. Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.

Please note that the Creative Commons License does not apply to third-party images used within posts on this blog. Please see attribution associated with select images for licensing.


Because I do consulting for leading brands, and speak and/or attend meetings, meetups, webinars, and conferences that I may write about, there are inevitable conflicts. I have friends and colleagues working in some of the organizations that I discuss in this blog and address while presenting in public. I have also advised some of the brands mentioned in this blog.

When there is a potential conflict, I will call it out at the bottom of the post like this.

Previous Employers

Nielsen, San Francisco, CA

  • VP, Client Service, Mobile/Telecom Products Group

Ipsos, San Ramon, CA and New York, NY

  • SVP, Innovation Research

IDC, Framingham, MA

  • Group VP and General Manager of Consumer, Digital, Mobile, and Computing Research
  • Group Vice President of Consumer, Digital, Mobile and Social Research
  • Vice President of Consumer, Mobility, and Computing Research
  • Vice President of Mobile and Personal Technology Research
  • Director of Mobile and Personal Technology Research
  • Program Manager, Mobile and Personal Computing
  • Research Manager, Mobile Computing

BIS Strategic Decisions, Norwell, MA- acquired by GIGA, then acquired by Forrester

  • Associate Director, Mobile Computing

WorkGroup Technologies, Hampton, NH, acquired by TBR

  • Senior Analyst, Mobile Computing

Compaq Computer Corporation, Houston, TX- acquired by Hewlett-Packard

  • Program Manager, Worldwide Portable and Desktop Pricing
  • Product Planner, Multimedia Technologies
  • Market Research Analyst
  • Competitive Intelligence Analyst

NCCI- The National Council for Compensation Insurance (Boca Raton, FL)

  • Technology Analyst


Review Policy

I might occasionally review products, software, services and websites as that’s been the nature of my role as an innovation thought leader for many years. However, receipt of a product or service does not automatically mean a review, as my primary focus is strategic marketing and media, advertising and innovation consulting and advisory, and helping brands launch and thrive. Thank you in advance for understanding.

I might occasionally review books as well, usually in the areas of advertising, media, and marketing. A receipt of a book does not automatically mean a review or recommendation, but I will do my best. Thank you in advance for your understanding.

Comment Policy

  • I try to maintain a free and open discussion environment and welcome comments on this blog.
  • Your comments should be appropriate to the post that you are specifically commenting on.
  • By commenting you are granting the blog owner (me) license to the content of the comment.
  • I will not remove a “negative” comment specific to the post if you disagree.
  • I do maintain the right to delete inappropriate comments.
  • I will remove any comment that is deemed inappropriately off topic, contain profanity, are personal attacks, or are clearly spam (trying to sell something).
  • You must provide your full name and a valid email address.

Contact Information

There are many ways to contact me:

email —

Twitter @randygiusto

LinkedIn www.linkedin/in/randygiusto