DEMO LogoDEMO09 has successfully wrapped up (the demos that is) in San Diego. Today there was another blitz of companies, demos, and alpha pitches today. Data, analytics, and research are pretty close to my heart (next to media, mobile, and anything CE related of course!) so I was looking forward to today’s pitches. Here’s an overview of my favorite demos and alpha pitches.

80 more Screen shot 2009-09-23 at 5.24.26 PM80Legs announced an innovative approach to web crawling as a service. I’ve personally been involved with some great web crawling experts both at my last job as well as with an organization in my Expert Net (eClerx). 80legs is a service platform that crawls, fetches, and indexes web content on up to 2 billion web pages per day, via a distributed architecture that stitches together 50,000 computers from around. The end result is an easy to consume report. It’s also very affordable, priced at $2 per million pages crawled and $0.03 per CPU-hr used.

80Legs is targeted at few customer segments, or “use cases.” First, media companies looking to follow their brands as well as their competitors’ on the web, allowing them to upload and run their own analysis apps, enabling fingerprinting, sampling, and other media algorithms. Examples would be a content studio looking for pirated copy or an ad network monitoring where its ads run. This includes images and video in addition to text-based data. Second, market researchers looking to collect opinions, discussions, and attitudes around issues, products, and topics. The company also offers it APIs to custom program your own crawling experience. 80Legs is something I could have used two years ago on a large-scale real-time content monitoring project we did around mobile data plans.

80Legs Screen shot 2009-09-23 at 4.53.12 PM

Rich Screen shot 2009-09-23 at 5.27.51 PM

Burt AB, based in Sweden announced Rich. Pitched as the world’s first campaign analytics tool focused on creative agencies, it allows agencies to ascertain the visibility of ads, length of visibility, click-thrus, and actual engagements (which is becoming more important these days). The reporting format was supposedly built for the buyers and sellers of advertising, not the content creators themselves, so it’s more a tool for the reps measuring success than the creatives themselves. Described as “Google Analytics for banners and widgets,” Rich runs on top of ad servers and focused on premium inventory or on ad networks and exchanges. I’m wondering if it would compete with or compliment DataXu, a company I wrote about previously.


ep Screen shot 2009-09-23 at 5.29.57 PMePulze billed itself as a next-generation sentiment search and discovery company, allowing people to discover and visualize current perception and sentiment around topics (translation- brands) that matter to them. It can extract comments, opinions, and social chatter from a variety of sources including social networking sites, vendor forums, blogs and news websites. It can be used for brand monitoring and auditing, making tweaks to your campaigns based on real in-field observations. It’s also attractive if you’re analyzing the power of bloggers and social mavens via buzz analysis and word-of-mouth measurement.

ePulze Screen shot 2009-09-23 at 5.11.32 PM

RF Screen shot 2009-09-23 at 5.31.34 PMRumbaFish hit the demo stage promising to answer the questions- “How do I get people’s attention on line?” and “How do I engage them?” RumbaFish provides custom wizards for your Web site, and feeds back analytics detailing the top 20 influencers for a brand, and shows where referral streams are being generated. Its pricing model is two-tier, based on tracking either clickthrus or purchases. RumbaFish is yet another company letting agencies leverage social activity, create online campaigns, and update them dynamically.

Rhumba Screen shot 2009-09-23 at 5.20.01 PM

So if you’re a media agency, creative, or you track the media world in any capacity, you’ll want to check out these new companies that debuted at DEMO09 today!

-Randy Giusto