After many months, Adobe’s newest design tool Edge Reflow is finally here and takes creativity to a higher level!  It brings the latest in tools for both web and mobile developers to create many sites and scale them across multiple devices and screen sizes.

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Source: Adobe

Edge Reflow allows designers to think more about true design and less about squeezing that design into a panoply of screen sizes, one by one. With an exploding variety of smart phones and tablets on the market these days, both in the Android and iOs spaces, and new ones supporting Windows Phone, developers have struggled both in terms of time and investment.

Adobe’s Edge services bring Creative Suite functionality to today’s web and mobile developers, maintaining the brand’s edge in development tools for both platforms. Having used CS3 many years ago, and occasional components of CS versions since then, I see Edge Reflow making it easier to design once and deploy to many.

While mobile apps are all the rage, the importance of native apps is still strong among the developer community. Native apps are also needed by brands wishing to deliver a consistent UX across multiple platforms; in whatever manner/device that customers wish to experience the brand.

Adobe has purposely designed Edge Reflow to mimic many features and capabilities of InDesign to ease developer transition to new tools and capabilities. Adobe has also rolled out more Creative Cloud updates for Edge Animate, Edge Code, and Dreamweaver.

Creative Cloud is the cloud-based version of CSS and apparently sports a million free users as well as 326,000 paid subscribers. As personal cloud services grow in popularity, Adobe’s innovation focus is on taking its popular Creative Suite platform to a higher level, the cloud.

– Randy Giusto

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