I have 18+ years experience designing, directing and delivering strategic and tactical consulting, market intelligence, corporate and marketing strategy, and media and advertising research and consultancy assignments to help media and advertising, publishing, and technology brands succeed. I have worked on assignments with Microsoft, Adobe, Samsung, Intel, Adobe, and LG throughout my career and many others from media startups to F500 consumer brands.
I ‘ve worked collaboratively with corporate marketing, product marketing, and brand management to visualize, conceptualize and strategize marketing and advertising initiatives from ideation to implementation and to measure brand building effectiveness. My background includes building and leading cross-functional teams, global product planning, and collaborating with global business units and working closely with C-level executives.
I have a passion for innovation, spotting trends, understanding customers and the market and tying it all to marketing strategy implementation.
Select Career highlights include:
- Designed and delivered a digital media and entertainment landscape map along with competitive, partnership and M&A assessments for the Chief Strategy Officer of a major audience measurement provider; and a market adjacencies analysis with M&A due diligence and recommendations for the executive team of a major technology research and events provider.
- Pitched, supported, and analyzed in-depth analytics while presenting insights and thought leadership from projects and syndicated data services specific to customer path to purchase, advertising effectiveness, market mix modeling, mobile device and app usage, and product and service innovation.
- Helped strategically evaluate, prioritize, and test 100+ products and services in over 12 countries for top digital and technology brands.
- Directed market trend, market intelligence and customer insights research on mobile, digital, gaming, and social platforms including forecasting and strategic assessment.
- Designed and launched thought leadership blog on innovation and digital advertising and marketing trends.
- Senior level co-lead on a formal global innovation/product development program for a F50 consumer electronics client; focused on project design, implementation, results presentation, and strategic recommendations.
- Scoped, launched, and delivered global segmentation studies on consumer attitudes and behaviors towards technology and media and entertainment consumption; built, launched and managed global mobile and consumer survey panels