About Randy Giusto

rgth21 About Randy Giusto

Randy Giusto

NewDigitalCafe’ Managing Director, Industry Analyst and Executive

Twitter @randygiusto | Linkedin.com/in/randygiusto | Facebook.com/randy.giusto

Randy Giusto started NewDigitalCafé, LLC in 2009. He is a technology industry analyst and executive covering developments in consumer, digital and social media, mobility, and computing markets, with a background in market research, analytics, marketing and consulting.

Randy is currently-

Senior Vice President, Technology at Ipsos Vantis

Ipsos Vantis works with brands to consolidate their lists of ideas, and product and service concepts, identifying the ones to bring to market, while also forecasting Year 1 expectations. At Ipsos Vantis he can be reached at-

randy.giusto@ipsos.com | 508-254-7975 | Twitter @IpsosVantis

Notice: The opinions on this blog are solely those of the author, and not of Ipsos or Ipsos Vantis.

Randy has also built an expert network of people and firms he’s known and worked with over the years. He has over 18 years experience as a technology industry analyst holding many executive roles. Prior to his position at Ipsos Vantis, he was Group Vice President and General Manager of Consumer, Digital and Social Media, Mobility, and Computing Research at IDC, running a $16M division within the firm.

Randy focuses on the evolution of content across three screens- TV, Web and mobile- and its impact on brands, businesses, and customers.

Over the past six years he has advising firms in five distinct market areas:

Consumer electronics including audio/music, video, gaming, and digital home products and affiliated online services, as well as navigation products and services
Digital and social media including online and mobile advertising, online and mobile content and entertainment, and social networking strategies for marketing and PR purposes
PCs, display technologies, and green/sustainable product strategies
Mobile ecosystems including mobile devices and application platforms (iPhone/iPad, Android, BlackBerry, Windows Phone 7, Symbian), and mobile content development

Randy has previously directed all aspects of running a global research business— budgeting, P&L management, and strategic planning while directing over 25 subscription-based subscription-based market advisory services as well as managing a significant consulting budget. He’s consulted with top CE, PC, digital media and Web 2.0 brands and global content and service providers (telecom, cable, IPTV) to refine their strategic plans, and identify market, growth and investment opportunities.

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Skills

Analysis and Consulting Skills

Idea, product, and service concept testing
Marketing and business launch planning
Technology and design assessment
Analytics and competitive intelligence
Primary research methodologies

Creative Skills

New business/service incubation and launch
Tapping social media for customer engagement and marketing and PR campaigns
Building communities and tapping them for customer research insight
Turnaround management
Marketing messaging, positioning, packaging, and pricing
Partnerships and alliances

Management Skills

Executive decision making
Strategic planning
P&L management and growth
Business development
Leadership and teambuilding

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Accomplishments

Executive Focus

Led a $16M division with 40+ analysts (US, India, Taiwan) for leading technology advisory and consulting firm
Built over 25 subscription-based advisory services and executed over 100 consulting projects for major CE, PC, digital media, mobile, telecom, and capital markets brands (buy-side, sell-side, investment bank, and VC)
Established over 10 external partnerships to innovate, grow, and add client value, resulting in $1.8 million in additional revenue
Proven leader of cross functional teams and strategic planning efforts
Known for turning around business units and launching new services
Known for improving worldwide research and data quality and architecture as co-chair of IDC’s Research Content Board
Recognized by clients for building a strong brand and team around consumer, mobile, digital media, social media, PC, display, and pricing research and consulting

Research Focus

Designed and launched internal global survey panels (mobile and consumer)
Designed and launched 26 country consumer household segmentation study on technology and media consumption
Published repeatable multi-client studies on “Mobile Data ARPU Opportunities” and “Mobile Worker Segmentation”
Generated over $10 million in revenue from collaborative multi-client studies and consulting engagements
Helped his team launch and oversaw a $1 million competitive IT storage and server product benchmarking/price tracking service with a geographically diverse team
Helped his team launch and oversaw a Green IT/ITAD PC recycling research practice and vendor certification process
Traveled extensively in Europe, Asia, and North America, presenting at major industry events and to C-level executives at major brands

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