NewDigitalCafé

You see it front and center in the new DROID commercials, Google knocking Apple for the iPhone’s lack of personalization as well as other inabilities. Yes, marketers have shifted the spotlight on consumer personalization over the past 2-3 years. We saw it in PCs and in consumer electronics. We saw it in web sites and [...]

On October 16th I attended The Capital Network’s (TCN) and Massachusetts Innovation & Technology Exchange’s (MITX) panel on “Raising Capital For Your Mobile Digital Media Company” at Microsoft Labs’ headquarters in Cambridge, Massachusetts. Moderated by Brian Shin, Founder and CEO of Visible Measures, panelists included: David Beisel, VP, Venrock- David’s focuses on digital and mobile [...]

DEMO09 has successfully wrapped up (the demos that is) in San Diego. Today there was another blitz of companies, demos, and alpha pitches today. Data, analytics, and research are pretty close to my heart (next to media, mobile, and anything CE related of course!) so I was looking forward to today’s pitches. Here’s an overview [...]

On September 15th, Adobe announced its plans to acquire Omniture, a leading web analytics firm. Since then, many have tried to determine the reasoning behind the acquisition, including a great discussion that’s been going on over at WebAnalyticsDemystified.com that you should check out. Adobe specifically stated in its press release that — “by combining Adobe’s [...]

On Sept 15, four months after funding, Boston-based and 2009 TechCrunch50 finalist DataXu Inc. has emerged from stealth mode. Co-founded in 2007 by MIT aeronautics and engineering professor Edward Crawley and former Technology Review president and CEO R. Bruce Journey, DataXu also sports Mike Baker, former head of Enpocket Inc. and Nokia Interactive as its [...]